Living on purpose is equivalent to knowing that your life has meaning, value, and importance. Who doesn’t want that? Given such a simple, powerful definition, it is remarkable that there are those who say it is impossible to know (much less live) our purpose. They scoff at the search, calling it magical thinking, and declare it to be wasted effort. You might say their purpose is to tell us not to look for our own. Don’t be fooled. Behavioral science does not agree with their