SPEAKING OF MARKETING
Make YOUR Meeting a Marketing Success!
Stacey Ruth, is reinventing marketing. As an entrepreneur, agency veteran, award-winning author, she inspires audiences to turn old ideas of marketing success inside out.
Twenty-five years as the Founder and CCO of two multi-million dollar marketing agencies provides tremendous insight into the challenges all marketers face. Stacey shares stories from the trenches, working with Fortune 500s and start-ups.
At her agencies she recognized a pattern that defined when an organization would grow or stagnate: it centered on their internal assumptions. Stacey leverages her marketing expertise and spiritual training to lead organizations into to a clearer understanding of themselves and their purpose.
Stacey’s presentations are lively and practical, providing both insight and actionable take-aways each audience can immediately implement.
As a professional speech writer and speech coach herself, Stacey understands what it takes to command an audience and excite them about areas where they have “heard it all before.”
From keynote presentations to in-depth workshops and seminars, Stacey is getting rave reviews. She believes strongly in customizing her presentation to each audience, applying her insights to their specific challenges.
For program pricing, program customization, and speaking availability, please contact us using the form below.
TRUTH & DARE: Marketing from the Inside Out
Marketing typically looks at outside trends and conditions first. Stacey reverses this approach. She invites audiences to look into the heart of an organization first for marketing success.
Beneath the tactics; past all the strategies; even deeper than the organization’s goals and objectives, brands have several basic assumptions – often unconscious and unspoken. These assumptions, if not in alignment with a brand’s promise, will undermine marketing efforts every time. Find out what your assumptions are, which ones are holding you back, and watch your marketing take off.
Audiences receive a free Assumption Audit Worksheet and an opportunity to practice how to uncover their hidden assumptions in 5 easy steps.
Revolutionizing Entrepreneurial Marketing
Entrepreneurs are notoriously emotionally vested in their businesses. Many start ups even ask the founding entrepreneur to step aside and turn the business over to an outside CEO. In other words, they have egos that are getting in their way.
However, a strong ego is a good thing. Ego provides a sense of self, creativity, vision, and purpose. Leveraging this healthy entrepreneurial ego for maximum profit only takes a shift of perspective. When an entrepreneur’s ego is in balance, then their business can flourish without external solutions. Marketing is the reflection of the entrepreneur’s state of mind, and the lynchpin of organizational success.
Understand how to nurture and grow a healthy entrepreneurial ego in the framework of marketing and branding.
Audiences will receive an Ego Profile Worksheet identifying the strengths and weaknesses of their current ego state, as well as a personalized prescription for balancing the ego for greater marketing and business success.
Searching for Brand Intimacy
Today it is understood that brands want to have relationships with their customers in order to grow. When we know someone deeply, we are far more likely to trust them and remain loyal even with an occasional disappointment from them. However, we live in a world that is becoming more and more removed from direct communications, relying heavily on digital bursts from social media and handheld devices. Relationships, whether business or personal, are becoming more surface and fleeting as a result.
That doesn’t mean that today’s consumer doesn’t want deeper and more intimate relationships with friends, families, and yes, even brands too. They just aren’t very well versed in how to develop them. The same population that is struggling to have intimate personal relationships is also trying to establish enduring brand relationships – and finding the same challenges in both. Building a strong brand relationship requires understanding how to establish deep, meaningful personal relationships as well.
Explore the 5 fundamentals of strong relationships that build intimacy, and apply them to growing brand loyalty for life.
Audiences will receive an Brand Intimacy Scorecard, measuring the 5 components of brand intimacy. Their answers will derive a personalized prescription for growing their own brand intimacy.