BUSINESS & MARKETING NON-FICTION
Truth & Dare: Inside Out Marketing
Today’s marketers – from CMOs to sole proprietors – have an endless, overwhelming array of marketing channels, and thousands of how-to gurus to teach them the right way to succeed in marketing. Why is it then, that so many marketers are still frustrated with lackluster marketshare? Stacey Ruth proposes that the answer is not the marketing strategy, spend, content, or placement. She asks organizations to look inward into the unspoken assumptions that are driving them. In clear and practical terms, she guides the marketer, regardless of their level within an organization, how to re-vision their marketing from the inside out.
Stacey is developing an Audit Action Plan, as a partner workbook for Truth & Dare: Inside Out Marketing, which will be available here for download by the end of September 2017.
CALL FOR SUCCESS STORIES:
Do you have a business/marketing success story? Do you believe you have a strong brand intimacy with your customers? We would love to hear about it. Stacey is working on her next non-fiction business marketing book, The 12 Spiritual Principles of Marketing.