THE ASSUMPTION AUDIT:
5 STEPS TO MARKETING MASTERY

WHAT IS AN ASSUMPTION AUDIT?

Most businesses are familiar with brand audits, which make the customer and competition primary in their focus, asking the organization to adapt to those influences. Assumption Audits, by contrast, treat internal beliefs, values and purpose of an organization with greater importance.

Assumption Audits also are based on the idea that it is entirely possible to be correctly addressing outside conditions such as customer perception, and still struggle as a brand. In other words, mastery of the process and tactics does not guarantee brand success when there are underlying assumptions that undermine it.

ARE YOU DOING THE RIGHT THINGS, BUT NOT GETTING RESULTS?

You may need an Assumption Audit. Every company operates in an assumption-rich environment, but not every assumption lines up with reality. When assumptions are not regularly examined and tested for validity, they can rapidly erode, not only marketing, but an entire organization’s effectiveness.

Assumption Audits are the only way to create clarity at a core level. Expert facilitation uncovers years of assumptions in just hours!

STOP ASSUMING & START EXPERIENCING THESE SIX ADVANTAGES:

  • An organizational purpose
  • Attraction of the right employees
  • Attraction of the right customers
  • A clear, crisp narrative
  • Competitive advantage
  • Higher profitability

The Assumption Audit Process

The Assumption Audit Process

Despite the thousands of tactical marketing how-to resources available, many organizations still feel the impact of poor marketing results.

PHRASES THAT SIGNAL THE NEED FOR AN AUDIT:

  • This is how we operate.
  • It is important to the leadership.
  • We’ll never get buy-in.
  • We’re doing everything right, but not getting results.
  • The customers don’t understand what we offer.
  • It’s a tough market.
  • We can’t rise above the noise.
  • We need to get to market faster.
  • We change slowly.

 

 

 

 

Want to know more about Assumption Audits and see if they might be right for YOUR organization? Contact us using the form on the Contact Page.