Q: What’s your favorite color? Purple. Aubergine. Amethyst – my birthstone, and the color of spirituality. Well, and red, for obvious reasons.

Q: What gets you out of bed in the morning? Usually one of my four cats: Buster, Bella, Beau and Indy, or our dog, Phoenix. Otherwise, the chance to have another adventure and to live out loud – at least it gets me as far as the coffee pot.

Q: Who has inspired you? Madeleine L’Engel, Ayn Rand, Deepak Chopra, Paulo Coehlo, Dan Brown, Frank Herbert, Monty Python, Albert Einstein, Steve Jobs, Guy Kawasaki, Eleanor Roosevelt, Benjamin Franklin, Mark Twain, Richard Rohr, Marianne Williamson, the Beatles, Rumi, Margaret Thatcher, Thurgood Marshall, and Richard Branson – do I have to stop there?

Q:  What’s in your bucket list? Well, I’ve done two really big ones recently, including a 10-day trek to Machu Picchu, and now writing. However, I’m still planning to hike the Camino del Santiago, get (temporarily) lost in the moors of Ireland, and retire to a hillside with a view of the sunrise in Sedona, Arizona.

Q: What do you wish you knew how to do? Yoga. Speak more languages. Salsa and swing dance.

Q: Who would you like to meet one day? The Dalai Llama.

Q: What surprises people about you? That I’m 6 feet tall, I have an uncanny ability to memorize numbers, and I tend to break out into full broadway musical scores unexpectedly.

Q: Why do you love to write? Words have always both reflected and created my reality, from my first word, “Light.” As a child, I was determined that there were magic spells, and now I know, there are; they are called stories.


Stacey Ruth is a highly acclaimed entrepreneur and marketer. Over the past 25 years she has accumulated numerous awards and certifications, including Certified ROI Professional, Top 50 Entrepreneurs by Catalyst Magazine, Top 100 Event Agencies by Event Marketer Magazine, Top Meeting Planners to Watch in Convention South Magazine. She has been a founding partner of two multi-million dollar agencies: The WOW Factory, and most recently, Actio Marketing.  Through her experience with Fortune 1000 companies as well as start ups, she has seen over and over again the common challenges every marketer faces, regardless of their level of expertise. She shares with organizations and individuals how skill can be meaningless when a sense of purpose is lacking or discordant.  Her unique technique of unearthing key assumptions that undermine success is truly remarkable, and she shares it through her books, her blog, InsightOut, her writing, her presentations and seminars, as well as one-on-one coaching.


We all make assumptions. They are the belief system than forms the foundation of every decision we make in our personal and professional lives. We like to assume that they are Truth – with a capital “T” – 100% rational and 1000% unassailable. What I have found is that this the furthest thing from the Truth, with a capital “T”. When we hit a wall, or a glass ceiling, or get inexplicably stuck, the cause is always an assumption.

That’s the bad news. The great news is that I also found a practical and repeatable way to uncover where the assumptions are out of alignment with reality, and get individuals and organizations back on track. I did it for myself. I’ve helped clients who are willing to be vulnerable enough to change do it too. I can do it for you.

I have been a successful, female entrepreneur for decades. However, that success came at a price. As I approached my 50th birthday, I stumbled into the idea that perhaps life really was too short to spend on this constant stress I assumed was unavoidable and, yes, honorable. I began to question some deep, unspoken assumptions I had been carrying around for years:

1.) Life is supposed to be a race to the finish line.

2.) Failure stalks us like an assassin, and the fastest or best can outrun it.

3. ) This is as good as it gets.


I will challenge you. I will challenge your organization. It is time we all challenge a number of professional, cultural ideas many business leaders hold. That can get uncomfortable. Still, it is necessary if we are to create breakthrough success. I speak about how to generate this transformation from the inside out in several thought-provoking, action-oriented presentations and workshops. I write about it in my business and marketing non-fiction books. I work with companies, associations, and individuals just like you to break down old ideas and get real about success.

My goal is nothing less than to be a leader of the revolutionary evolution that is currently happening in organizational structure and approach. Change is happening now, and it needs advocates like us.

This is what I’m here for. What are you here for? Let’s talk!